Discover
We learn your customers, commercial goal, and constraints before choosing the right solution.
NOVEL AXIS SOLUTIONS — DIGITAL ENGINEERING STUDIO
Websites that earn trustproducts that scalewith your business.
We design and engineer high-performance digital experiences — from Shopify ecosystems and modern websites to custom applications and interactive products.
01 — WHO WE ARE
We start with the business.
We finish with a product that works.
A small digital studio for growing businesses. Strategy, design, and engineering stay in one room.
We connect the customer journey, interface, content, and technology — easier to use, easier to maintain, ready to grow.
SHOPIFYWEBAPPSUI/UXDIGITAL PRODUCTS
THE STUDIO
CRAFT ↑
ONE TEAM, END TO END
Six specialists.One shared plan.No lost context.
→
02 — CAPABILITIES
Shopify Ecosystem
Storefronts and systems built to sell.
We design, build, and scale Shopify stores that feel custom because they are — themes, apps, migrations, and the ecosystem around them.
- 01Headless storefrontsHydrogen, Next.js, and custom frontends on top of Shopify's commerce engine.
- 02Theme developmentBespoke themes engineered for conversion, speed, and editorial design.
- 03Apps & integrationsCustom Shopify apps that extend the platform where it stops.
- 04Migration & optimizationReplatforms and CRO passes that move metrics, not just code.
stores that actually convert
Web Development
Websites that perform like products.
From marketing sites to complex web platforms — typed, tested, and tuned for real-world performance budgets.
- 01Marketing & portfolio sitesEditorial, motion-rich experiences that load fast and index clean.
- 02Web applicationsDashboards, tools, and platforms with serious architecture underneath.
- 03Performance engineeringCore Web Vitals, bundle budgets, and runtime profiling as a discipline.
- 04Design systemsComponent libraries that keep product and engineering in sync.
sites that feel like software
UI / UX Design
Interfaces with intention.
Design systems, interaction models, and interfaces in Figma — designed against real flows, tested, and handed off clean.
- 01Product designUX research, flows, and interfaces for web and mobile products.
- 02Design systemsTokens, components, and documentation that scale across teams.
- 03Interaction & motionTiming, easing, and micro-interactions that make interfaces feel alive.
- 04PrototypingHigh-fidelity prototypes that behave like the real thing.
interfaces people read, not fight
Applications
Custom software, built to spec.
Internal tools, customer portals, and standalone applications — architected to be maintained, extended, and trusted.
- 01Custom web applicationsFrom SSR platforms to real-time collaborative tools.
- 02Automation & toolingScripts, bots, and pipelines that remove repetitive work.
- 03Backend & APIsTyped APIs, database design, and integrations done properly.
- 04Migration projectsLegacy systems moved forward without breaking the business.
software that earns its keep
WordPress
Custom builds that hold up.
We build WordPress properly — custom themes, complex plugins, and WooCommerce stores engineered for speed, security, and the long haul.
- 01Custom themesBespoke themes on modern block patterns, templates, and design tokens.
- 02Plugin & API workCustom plugins, REST integrations, and headless WordPress frontends.
- 03WooCommerceStorefronts, checkout flows, and replatforms that hold up under load.
- 04Care plansUpdates, backups, and performance work on a schedule, every month.
1,000+ hours delivered across WordPress and Shopify builds.
Squarespace
Design-led sites, launched fast.
Squarespace is the short route to a sharp, design-led site — template setup, custom code, and a clean handover for the team that owns it.
- 01Template setupStructure, typography, and layout tuned into a template that fits the brand.
- 02Custom CSS & codeTargeted CSS, typefaces, and code injections where the template falls short.
- 03Content migrationCopy, images, and structure moved across with no broken links or lost pages.
- 04Launch & trainingDomain, DNS, analytics, and a walkthrough for the people publishing daily.
Design-led builds, launched fast.
03 — SELECTED WORK
Five builds. Different problems, the same standard — engineered, shipped, and measured.
A real-time analytics dashboard for teams that need numbers without the noise — custom architecture, live data, and an interface people actually enjoy.
Real-time sync under 120ms45% faster time-to-insight
Start something similar 
An editorial site for a furniture studio — big type, considered motion, and product stories that read like a magazine, not a catalog.
Featured on 2 design galleries98 Lighthouse performance
Start something similar 
A complete design system for a B2B SaaS — tokens, components, and documentation that let one product team ship like five.
3-week sprints → 1 week120+ components documented
Start something similar 
An internal archive tool for a research team — search, tagging, and retrieval over years of mixed-format material, built to handle it all.
9,000+ documents indexedSearch under 200ms at scale
Start something similar 
A direct-to-consumer fashion label scaled into a full Shopify ecosystem — theme, app integrations, and a site that moves like the product.
+64% conversion on product pages0.9s LCP on collection templates
Start something similar Five shipped. Yours could be
next.
04 · ECOSYSTEM
We choose tools that fit the job, then connect storefronts, interfaces, and systems so the whole product works as one.
Shopify01
JavaScript02
TypeScript03
React04
Next.js05
Node.js06
Figma07
GSAP08
HTML09
CSS10
Tailwind11
Framer Motion12
- Lenis13
PostgreSQL14
Prisma15
MySQL16
- REST17
GraphQL18
- WebSockets19
Redis20
Docker21
Git22
GitHub23
05 — PROCESS
01 — DISCOVER
We map the territory before we move.
We learn your customers, commercial goal, and constraints before choosing the right solution.
02 — DEFINE
Scope is a promise we keep.
We turn that context into a clear scope, delivery plan, and definition of success.
03 — DESIGN
Form follows the flow of a real hand.
We shape the key journeys in Figma and test them against real user goals before build.
04 — ENGINEER
Typed, tested, and built to be read.
We build the approved experience with dependable code, sensible architecture, and room to change.
05 — REFINE
The last ten percent is the craft.
We test the awkward cases, tune speed and motion, and remove friction before release.
06 — LAUNCH
A launch is a beginning, not a finish.
We launch, document the handover, and leave your team with a product they can run.
05 — PROCESS
Define
We turn that context into a clear scope, delivery plan, and definition of success.
Design
We shape the key journeys in Figma and test them against real user goals before build.
Engineer
We build the approved experience with dependable code, sensible architecture, and room to change.
Refine
We test the awkward cases, tune speed and motion, and remove friction before release.
Launch
We launch, document the handover, and leave your team with a product they can run.
06 · WHY NOVEL AXIS
Strategy, design, and engineering stay in one room, so clients get direct answers and a product that holds together.
HOW WE WORK
Small enough to stay accountable.
You work with the people who shape the product, not a handoff team.
five disciplines, Shopify, Web, Apps, Ui/ux, Digital Products, handled as one brief. Design and engineering start together, so the original intent survives the build.
We choose the technology for the problem, then test the small moments that decide whether a product feels easy: loading, spacing, states, and edge cases. The foundation leaves room for the next release.
The Numbers
06delivery phases from brief to launch
23tools chosen for the job
05projects delivered
01six specialists, one working team
07 · THE PEOPLE ON YOUR PROJECT
One small, senior team from the first conversation through launch.
Mushtaq Ahmad
Software Engineering & Project Management
AWS Cloud Computing, Shopify, Full-Stack Development
AWSShopifyReact.jsNode.jsJavaScriptTypeScript
Muhammad Ahmad
Full Stack Developer
Modern Websites & AI-Powered Applications
Next.jsReactTypeScriptNode.jsMongoDBTailwind CSS
Waleed Ahmad
Shopify & Frontend
Shopify, Liquid, JavaScript, React, HTML, CSS, Shopify Admin API, GraphQL
ShopifyHydrogen
Qasim Riazat
Senior Shopify & Frontend Developer
Shopify Liquid, Theme development
HTMLCSSJSHydrogenGitGitHub
Bilal Ahmed
Backend & Systems
Typed APIs, databases, automation
Node.jsPostgreSQLDockerRedis
Hina Siddiqui
Delivery & Ops
Planning, QA, client communication
AgileQAAnalytics
08 · CLIENT EXPERIENCES
Feedback from the teams who put the finished product to work.
They rebuilt our storefront and the numbers moved within the first week. The rare team that sweats the design AND the conversion rate.
Meridian ThreadsPulseboard went from a spreadsheet nightmare to a product our whole team actually opens every day. Technical depth and taste in the same room.
PulseboardThe site they built for us is the best thing we own. It looks like the furniture in it — considered, minimal, and quietly expensive.
Atelier FormFast, direct, and completely across our business. They understood the product faster than teams twice their size.
Foundry KitNine thousand documents, one search box, results in milliseconds. They turned an archive nobody could use into a tool the whole lab depends on.
Signal ArchiveWe came for a theme and left with an ecosystem. Launch, app hooks, and a storefront that finally feels like our brand.
Maison LigneCommunication was the surprise. Clear updates, honest estimates, zero fluff — the work itself was already everything we'd hoped.
Orbit HealthThey rebuilt our storefront and the numbers moved within the first week. The rare team that sweats the design AND the conversion rate.
Meridian ThreadsPulseboard went from a spreadsheet nightmare to a product our whole team actually opens every day. Technical depth and taste in the same room.
PulseboardThe site they built for us is the best thing we own. It looks like the furniture in it — considered, minimal, and quietly expensive.
Atelier FormFast, direct, and completely across our business. They understood the product faster than teams twice their size.
Foundry KitNine thousand documents, one search box, results in milliseconds. They turned an archive nobody could use into a tool the whole lab depends on.
Signal ArchiveWe came for a theme and left with an ecosystem. Launch, app hooks, and a storefront that finally feels like our brand.
Maison LigneCommunication was the surprise. Clear updates, honest estimates, zero fluff — the work itself was already everything we'd hoped.
Orbit HealthThey took a dashboard we were embarrassed to demo and made it something investors ask about. Our conversion went up within a month of launch.
Lumen LabsEvery page they shipped felt like it had been there for years. No hand-waving, no surprises — just solid work delivered on time.
Harbor & CoThey listened more than they talked, which is rare. The campaign site they built finally matches the quality of the work we put out.
Northwind StudioWe handed them a messy brief and they came back with something clearer than we could have written ourselves. Our signups have been climbing ever since.
FieldnoteThe refactor they did quietly removed a whole class of bugs we'd been patching for a year. The codebase finally reads like one person wrote it.
StacklineThey translated our brand into a digital presence without losing any of its character. Customers keep telling us the site feels like the store.
Kessel & SohnFrom the first call they understood our constraints better than we did. The booking flow they built has cut our admin time in half.
Cedar & SageThey took a dashboard we were embarrassed to demo and made it something investors ask about. Our conversion went up within a month of launch.
Lumen LabsEvery page they shipped felt like it had been there for years. No hand-waving, no surprises — just solid work delivered on time.
Harbor & CoThey listened more than they talked, which is rare. The campaign site they built finally matches the quality of the work we put out.
Northwind StudioWe handed them a messy brief and they came back with something clearer than we could have written ourselves. Our signups have been climbing ever since.
FieldnoteThe refactor they did quietly removed a whole class of bugs we'd been patching for a year. The codebase finally reads like one person wrote it.
StacklineThey translated our brand into a digital presence without losing any of its character. Customers keep telling us the site feels like the store.
Kessel & SohnFrom the first call they understood our constraints better than we did. The booking flow they built has cut our admin time in half.
Cedar & Sage
09 — CONTACT
10 — THE SIGNATURE
Websites, stores, and products built for what comes next.